For software organizations

Taking outstanding software to the market requires an understanding of the customers, technical expertise, and bringing people together to achieve your goal. Software organizations often have at least one of these problems:

• The software itself needs improvement to enable speed, adaptability, and longevity.

• The team's ability to deliver quality software needs to accelerate to keep customers happy or acquire new ones.

• A difficult problem spanning technical, business, and process dimensions is standing in the way of delivering value.

Bringing in more people is not the solution!

When things need to happen faster, a common approach is to bring more people on board. More hands equals more stuff done, right? Sadly, that's rarely the case! If the right conditions are not in place, more people equals more complexity and probably worse problems.

Speed and quality go hand in hand

The notion that quality is a waste of time and that speed creates low quality is a myth. Here's why:

• When you go fast – by keeping batches small, flow high, and delivering early and often – you get frequent feedback so you know you're solving the right problem and avoiding unnecessary complexity.

• When you ensure quality – by keeping things simple and well-tested (automatically, of course) – the risk of technical failure is lower, so you can go faster!