
We help companies solve business-critical challenges with software
Sometimes that means building something new, other times it involves improving what exists, or even figuring out what the real problem is in the first place.
Our name comes from the simple belief that software – when done right – can amplify business impact by a factor of 10.

Get real value from agentic coding, not just speed
The gap between teams already getting real value from agentic coding and those who haven't started is growing fast. However, the fix isn't as simple as turning the agents on. Too often, what you gain in speed, you end up paying for later in tech debt, incidents, or code nobody wants to touch.
To make sure your AI-assisted coding meets the same engineering standards as everything else you ship, you need guardrails in place that stop agents from cutting corners. We run presentations, workshops, and hands-on coaching on Agentic development. Whether it's getting your developers excited, bringing your teams up to speed, or finding the failure modes agents fall into and turning them into rules that hold across every session – we can help.

Improve your delivery performance under pressure
For software organisations, when delivery keeps slipping despite the team working hard, the first instinct is often to add more people. But in our experience, the real problem isn't capacity, it's friction: slow pipelines, brittle architecture, unclear workflows. And adding more people won't solve that.
What you need is a focused, time-limited intervention that makes your existing team faster, not bigger. We embed a small Anti-friction Team of experienced software architects alongside yours to find and remove what's slowing you down, one bottleneck at a time – without disrupting the ongoing delivery.

Multiply your sales capacity without multiplying your team
For manufacturing companies with complex product systems, it’s easy to assume that someone must guide each customer through the options — one call, one quote, one email thread at a time. But complex products don’t have to mean complex sales.
Our Self-service Solution Configurator concept puts that guidance into the tool itself, letting customers configure, validate, and quote their own solutions – instantly and accurately. The result: faster decisions, happier customers, and a scalable sales model.

Get clarity before making expensive decisions
You're ready to scale up, but the software that once empowered you is holding you back. When roadmaps slip and no one can agree on why, it's tempting to rush into a rewrite, start reorganising teams, or bring in more people. And those can all be the right move – but not before you know what the real problem is.
Our Architecture Review gives you that clarity, fast. We’re not looking to produce a thick report or a theoretical model. In two weeks, we'll investigate your system, workflows and delivery patterns, and come back with a clear diagnosis and concrete recommendations for next steps.
They don't do what I say but solve what I mean. I Like that! Everything we do together is in the spirit of business value. Since they're so consistent with applying test-driven development, we always get quality. And they provide it with an unusual combination of speed and correctness.

Latest news and articles
All news and articles
Jimmy's initial thoughts after The Future of Software Development Retreat Europe
Future of Software Development Retreat Europe is an invite-only gathering held in the Swiss Alps, hosted by Thoughtworks, and designed to navigate the shift to AI-native softwar...
Your system architecture could make or break your new initiative
The decisions you make at the start of a software initiative are some of the hardest to undo later. Here are two architecture mistakes we frequently see – and what actually work...
Katharina's reflections from Domain-Driven Design Europe 2026
Katharina spoke at Domain-Driven Design Europe 2026 and shares her reflections from the conference in Antwerp.
Who we help
We work with three types of organisations. If you're one of them, we should talk.
Manufacturing companies
Learn moreIf you offer complex, configurable products and suspect there's more value to unlock from the way you sell and deliver them, we can help you use software to scale your commercial operations and get more out of every customer interaction.
Software organisations
Learn moreIf you have a capable team but delivery isn't where it needs to be, we can help you remove what's slowing you down – improving flow, quality, and overall effect without adding headcount or disturbing ongoing work.
Scale-up companies
Learn moreIf your software has served you well but is now holding you back — or you can see that it will — we can help you modernise your architecture so your system supports the next phase of growth instead of limiting it.
Get in touch
We would love to meet up and talk about how we could maximize value, minimize code, solve bottlenecks and find leverage to the factor of 10 for your business. Please get in touch today!
