Isn’t an e-shop enough?
When we start discussions with companies about product configurators and CPQ – what we call a Self-service Solution Configurator – a common early question is this: isn’t an e-sh...
Dual-use
The defence sector in the free world is currently talking a lot about dual-use technology. In this context, dual-use refers to civil products that can also be put to effective ...
The magic of a custom-built self-service solution configurator
The first time I was involved in an initiative of this kind was 30 years ago, with Dynapac – a company known for its compaction and paving equipment. As I remember it, they had ...
Does software development feel like a leap into the unknown for your company? Here’s how to make it a confident step forward!
For many industrial companies, the idea of building custom software – whether it’s a digital sales tool, a product configurator, or a smarter quoting process – feels like steppi...
Three ways to break into new markets with your industrial products (without hiring more salespeople)
Scaling the growth of your industrial products into new markets is high-risk, expensive and takes time. Establishing a local sales force might seem like the obvious route. But w...
Software as leverage for growth
Digital development has brought about changed customer behaviours. This means virtually all companies – even traditional industrial companies – need to master the ability to dev...
Software is soft; your industrial product is hard
Fifty years ago, if someone had said that every company on this Earth will eventually become a software company or perish, it would have been dismissed as nonsense. Today, many ...