When we start discussions with companies about product configurators and CPQ – what we call a Self-service Solution Configurator – a common early question is this: isn’t an e-sh...
When companies start exploring a strategy involving a Self-service Solution Configurator, the first question is almost always: "Do we have the data we need?" Here’s the reality....
The defence sector in the free world is currently talking a lot about dual-use technology. In this context, dual-use refers to civil products that can also be put to effective ...
The first time I was involved in an initiative of this kind was 30 years ago, with Dynapac – a company known for its compaction and paving equipment. As I remember it, they had ...
For many industrial companies, the idea of building custom software – whether it’s a digital sales tool, a product configurator, or a smarter quoting process – feels like steppi...
Scaling the growth of your industrial products into new markets is high-risk, expensive and takes time. Establishing a local sales force might seem like the obvious route. But w...
Digital development has brought about changed customer behaviours. This means virtually all companies – even traditional industrial companies – need to master the ability to dev...
