factor10 welcomes Per Rovegård as new CEO
RONNEBY, SWEDEN – October 1, 2025 – factor10, a consultancy known for solving business-critical problems with custom software solutions, has appointed Per Rovegård as its new CEO, effective October 1. He succeeds Jimmy Nilsson, the company’s co-founder and part-owner, who will remain actively involved.
Per Rovegård brings more than 25 years of experience in the software industry, including 14 years at factor10, most recently as CTO. He also holds a Ph.D. in software engineering. With a rare mix of deep technical expertise and genuine curiosity about how customers’ businesses work, Rovegård has been central to the company’s growth and direction. True to factor10’s culture, he plans to keep working hands-on with customer projects alongside his new role.
“Building a solution that helps a customer grow their business beyond what they could imagine, that’s what factor10 is all about,” says Rovegård. “As CEO, I will focus on sharpening our unique strengths so we can continue taking on the most important challenges with the most ambitious companies. That includes ensuring our consultants have the space to keep learning and sharing their knowledge with the community. Because when our consultants grow, our customers and factor10 grow with them.”
This transition is the result of a long-planned succession. Jimmy Nilsson, who co-founded factor10 in 2007, will now spend more time doing what he enjoys most: working directly with clients. He will also stay engaged in sales and recruitment.
“Per is probably the best software developer I’ve ever worked with, and I’ve worked with many,” says Nilsson. “I am thoroughly looking forward to seeing him put his outstanding software thinking into running and developing the company itself!”
factor10 is part-owned by Prevas, a Nordic innovation hub where companies collaborate to create smart and sustainable solutions through technical expertise and business insight.
“The fact that factor10’s new CEO comes from within the company highlights the strength of its culture and team,” says Magnus Welén, CEO of Prevas. “I’m convinced Per’s leadership will ensure the company continues to thrive and create impact for its customers.”
Software is more central than ever to business success. With Rovegård at the helm, factor10 is set to continue doing what it does best – developing high-impact software solutions that create leverage for its customers.
About factor10
factor10 is a Swedish consultancy with coding architects helping companies tackle their most business-critical challenges. Founded in 2007, factor10 is built on the core idea that there’s a better way to develop software, based on flexibility, minimalism, and longevity. Over the years, they've helped companies such as DARPA, Microsoft, Monitor ERP System and Roxtec International. Together with their clients, factor10 aims to make the world more sustainable and democratic.
Media contact
Cecilia Justad
cecilia.justad@factor10.com
+46708576496