Your customer expectations have changed: faster answers, clearer options, and easier ways to do business. Even when the products are complex and customised.
Growth is no longer just about engineering excellence or production capacity. Customer experience – how well you support them before, during, and after a sale – is increasingly critical. What we’re seeing is that this support is delivered through digital tools that help customers specify, explore, and order with confidence.
factor10 helps industrial companies turn this shift into an advantage by designing and building practical, value-creating software that strengthens sales, reduces friction, and supports profitable growth.
Designed around your business
Purpose-built software – designed around your business – is often an untapped opportunity to remove friction and scale what already makes you successful. It’s this belief that has guided our work for more than 19 years. For many businesses like yours, standard software only goes so far. It supports generic processes, but rarely reflects how you actually work.
A company that recognised the need to invest in purpose-built software early on is Roxtec International AB. Fourteen years ago this multinational industrial company, known for its innovative sealing solutions for cable and pipe transits, began a significant transformation that contributed to a tripling of its turnover.
Software that drives sales
It all began with Roxtec identifying a need: customers had difficulty figuring out which combination of products to choose for their specific situation. Instead of trying to solve the problem by adding more salespeople or online material, Roxtec picked factor10 to build a solution.
The first software released was Transit Designer™ – a user-friendly and free tool that makes it easy for customers to choose the right sealing solution, resulting in time savings of up to an incredible 80% during the design process.
Transit Designer™ is still our absolutely biggest lead generator – we estimate that half of our sales come from it. In one way or another, this software is involved in almost all our product sales.
Mats ÅhmanHead of Digital Solutions
Roxtec International AB
Business benefits in focus
Following that first success, Roxtec has continued to develop software with factor10. Today, they have a software suite that helps designers, owners, installers, and operators collaborate safely and time-efficiently throughout the entire lifecycle of a facility.
I appreciate that factor10 so often contributes important insights and thoughts about business benefits that we should take advantage of. They’re a business partner as much as a software consultancy.
Mats ÅhmanHead of Digital Solutions
Roxtec International AB
Start small and experiment
Roxtec is constantly identifying new customer needs that can be supported with software. This hasn’t gone unnoticed by customers; they started asking about using Roxtec's software in their own projects with completely different types of products and tasks. This resulted in a new revenue stream for Roxtec: a software-as-a-subscription service, built with factor10 as their partner.
Mats' advice to other companies facing the same transformation is to start small and experiment.
First, you need a visionary who realizes how much can be done. But then you need someone who understands how small you can start and still deliver direct value for the user. And that’s something factor10 is very good at!
Mats ÅhmanHead of Digital Solutions
Roxtec International AB
We're here to help!
You can read more about our custom-built Self-service Solution Configurator here.
If this sounds like something that could help your business, we can help you find a good place to start. We have even designed a custom workshop to make it easier to help you identify that first small slice of value. Please get in touch today!
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