Exponential industrial growth!
Use outstanding software as leverage for commercializing your industrial products.
Use outstanding software as leverage for commercializing your industrial products.
Has your industrial manufacturing company yet to fully embrace digitalization? Outstanding, custom-developed software can enhance your products, operations, and business models and help your customers maximize their business value.
Like most industrial companies, you want to grow by acquiring new customers while keeping your current ones from moving to competitors. The obstacles to achieving this growth are fierce competition and low conversion rates—often due to the complexity of your products and the sales process.
Even if your company excels in developing, manufacturing, and selling physical products, we find there’s often a significant and untapped opportunity for growth in the digital space.
One compelling route to growth might be to boost sales volumes through price reductions, expand your sales force, or update sales processes. You could also pour resources into marketing or even undertake a full brand rehaul. Alternatively, targeted communication initiatives to educate customers on the nuances and benefits of your product could be an option.
While these activities might increase your sales, the expected results are linearly proportional to the amount of effort and resources spent.
Leveraging business-driven, custom-developed software can unlock revenue opportunities that goes beyond the time invested in direct sales hours. The idea is to simplify your sales funnel and make the buying process easier!
With a digitally enhanced sales funnel, customers can discover your products, explore and configure them to meet their specific needs, and place orders or request quotes more efficiently—with less reliance on your sales team. Valuable insights about customers and their problems are also captured and carried along, not only through the sales process but into the entire product lifecycle.
The more complex your product or service, the greater the need to simplify the buying experience. By effectively hiding that complexity, you make it easier for your customers to engage with and purchase your offerings. If done right, a configurator or self-service software can successfully support the sales of even the most complex product or services.
A configurator or self-service software allows your customers to explore the solution to their problem at their own pace, without being dependent on salespeople or pre-sales engineers for answers. They can experiment with different options and learn about your products on their own. This makes them more informed prospects, leading to more meaningful conversations with your team. The outcome? More and larger orders that better solve your customer’s problems, resulting in increased satisfaction and long-term loyalty.
A digital configurator or self-service tool hides the complexity of your product behind a powerful yet easy-to-use interface. It helps your customers find the right solution for their problems and makes it easier for them to buy your products.
The bottleneck of many B2B sales funnels is related to the company website. A sustainable and business-oriented website that is fast, accessible, search-engine-optimized, and respects integrity and privacy is the foundation for a high-performing sales funnel.
Can you leverage outstanding software to commercialize your industrial products? We believe so, and here are a few ways to find out.
In a one-day workshop, we combine our software expertise and experience from similar companies with your business and domain knowledge to mine for insight into your sales funnel. What’s the ambition, what’s standing in the way, and how could software help?
Fail fast! The road to a digitalized sales funnel is paved with assumptions. The quicker we challenge those assumptions, the better. With a simple prototype, our ideas see the light of day and can be tested—by us, by you and, most importantly, by your customers.
In less than one working day, we run automated tests on your website, analyze the results, and provide insight on the most important improvements for your website to make it fast, accessible, search-engine-optimized, and respectful to integrity and privacy (GDPR).
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We would love to meet up and discuss using software to leverage the commercialization of your products! Please contact Jimmy today!